- WJR Business Beat: U.S. News & World Report Ranking of Top U.S. Colleges (Episode 477) - September 15, 2022
- WJR Business Beat: The 4-Day Workweek Picks Up Steam (Episode 476) - September 14, 2022
- Pradeep Khurana on Smart Ways to Outsource, Tackle Obstacles - September 14, 2022
In 1976, David and Trudy Abood opened a flower shop in Manchester, New Hampshire. The business thrived, with David eventually bringing on son Ryan as president and CEO. Ryan had a hunch that the family’s side business—making gift baskets in the store basement—could grow beyond the local community, so he launched GourmetGiftBaskets.com in 2002.
“We provide a variety of products for all the major occasions in people’s lives,” says Vice President of Sales and Marketing Jason Bergeron. They work with select vendors to procure fine chocolates and candies, baked goods, snacks, coffees and teas, and other gift basket goodies. They also manufacture their signature product, which pops up in many orders—handcrafted gourmet popcorn. “We’re an aggregator of the world’s best gourmet foods,” Jason says, “and what sets us apart is that we assemble all of our products ourselves right here in New Hampshire.”
“We couldn’t expand our brand around the country and the world without the web.”
Jason Bergeron, vice president of sales and marketing
Related: iFixOmaha [Google Case Study]
Since their founding, the e-commerce operation has exploded with $20 million in annual sales. They rely on AdWords, Google’s advertising program, to attract the right customers during specific times of the year and drive sales. “It accounts for 30 percent of our sales and is a key part of our growth,” Jason remarks. Google Analytics provides critical data to help them compete in a highly saturated marketspace. “We analyze everything,” he adds, noting that 85 percent of their marketing budget is spent online. “By tracking every facet of customer interactions on our website, we can really dive in deeper and focus on areas where we find success.”
GourmetGiftBaskets.com is celebrating their 15 year anniversary in 2017.
GourmetGiftBaskets.com has been recognized by national publications for their rapid growth. Their affiliate and marketplace channels have a strong presence, and the company is busy expanding to other online marketplaces, entering the wholesale industry, and working to increase international sales. To accommodate their sweet success, they moved into a 107,000-square-foot facility in Exeter. They employ 50 people full-time and add temporary employees during peak holiday seasons. GourmetGiftBaskets.com supports the local food bank and offers an online donation request portal to share their goodwill with organizations across the U.S. “Working with Google has helped us grow in every channel,” Jason says. “The digital world changes quickly, but because of the tools at our disposal, we are always ready to adapt.”
For more information on the GourmetGiftBaskets.com case study, visit https://economicimpact.
Content provided by Google.