Nehemiah Manufacturing

Nehemiah Manufacturing Boosts Productivity with Google Apps for Work

When they founded Nehemiah Manufacturing in 2009, Dan Meyer and Richard Palmer planned a different kind of enterprise. “We wanted to bring manufacturing into our inner city and create jobs that help people get back on their feet,” Richard says. Nehemiah specializes in manufacturing consumer packaged goods, including their own products as well as brands licensed from other companies. When hiring they particularly focus on hard-to-hire candidates that most companies wouldn’t consider. They may have no work history, or a blemished record due to a criminal record, but part of the Nehemiah mission is to give a second chance to people who just need the opportunity to prove themselves.

“Online advertising is the great equalizer.”

Richard Palmer, President

To compete successfully with their much larger competitors, Nehemiah Manufacturing does most of their marketing online. AdWords, Google’s advertising program, allows them to share their message with consumers nationwide. TrueView video ads have been instrumental in reaching and educating their target audience. Running TrueView ads to support their “Boogie Wipes” product resulted in 10 percent sales growth, while many competitors saw a 10 to 20 percent decrease in sales during that same period due to a mild cold and flu season. Google Analytics helps them fine-tune their strategy. “Analytics has helped us be a lot smarter with our broader marketing plans, because it’s helped us better understand our target demographic,” Richard says. The Google Apps for Work suite of tools, including Gmail, Google Drive, and Google Docs, keeps Nehemiah’s staff in touch and productive. “We can collaborate even if we aren’t sitting in the same office or the same city.”

Nehemiah Manufacturing Company has 110 employees.

From five employees at the start, Nehemiah has grown to a staff of 110. “We have an incredibly loyal, unbelievably productive workforce,” he says. “When folks come here, they’re ready to work. They give it their all. They love being part of a team.” Employee turnover in some manufacturing plants averages 80 percent, but Nehemiah’s is less than a fifth of that. “Everybody struggles with finding talent,” Richard says. “This is a workforce that in our country typically has been shunned or ignored. But it’s one that people should seriously consider.” Dan and Richard hope to double the company’s growth in the next few years. And they will continue to use Google as a partner to achieve that goal. “We can compete with much larger, multi-billion dollar companies by using these tools. Google enables a company our size to seem, and actually be, a lot bigger than we are.”

For more information on the Nehemiah Manufacturing case study, visit

Content provided by Google

Previous Article
Growth hacking

6 Growth Hacking Tools for Entrepreneurs

Next Article
Brand identity

Brand Identity: How to Make It Cohesive and Keep It That Way

Related Posts
Read More

WJR Business Beat: Business Networking Shifts From In Person to Virtual (Episode 332)

On today's Business Beat, Jeff talks about how more and more networking is taking place online, virtually that is, as opposed to attending conferences or community gatherings, or even by taking in-person meetings. Tune in to the Business Beat, below, to learn more about virtual relationship building and who is embracing it: Tune in to...
Read More

WJR Business Beat: Big Business Transactions in the Metaverse (Episode 331)

On today's Business Beat, Jeff reveals the story behind a land deal -- in the metaverse. Tune in to the Business Beat, below, to learn why virtual land is becoming as much of an investment as physical land: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat....
employee feedback
Read More

A Startup Guide to Creating an Employee Feedback Strategy

Startups can be high-pressured environments, with world-changing missions that inevitably encourage staff to work incredibly hard. It’s probably no surprise that the average tenure at a fast-growing startup is just two years, several years less than the market average. High levels of staff turnover can be disruptive and very expensive. It’s also particularly challenging to...
entities for incorporation
Read More

Ready to Exit Sole Proprietor Status? Consider These 4 Entities for Incorporation

A new year means a clean slate for business. If your business is still in sole proprietor status, now is the perfect time to start thinking about incorporating as a registered entity formation. What registered entities should entrepreneurs incorporate as? Here are a few popular options for entrepreneurs planning to exit sole proprietor status. Limited...