Saatva Mattress

Google Products Key to the Success of Saatva Mattress

Saatva Mattress began in 2011 as an online retailer planning to break into the traditional mattress market. “We really saw an opportunity to be an innovator in a marketplace that we felt was stagnant and difficult for consumers to navigate,” says Ricky Joshi, Co-founder and Chief Marketing Officer. The dynamic company has continually experimented and rolled out new products and now has an extensive network of 17 factories and 117 fulfillment centers across the country. “It was a daunting task,” Ricky says. “Luckily, we have a great team with a lot of operational logistics expertise, combined with a pretty sophisticated marketing team.”

“Google provides the tools to make strategic decisions, as well as to track the success of those decisions very efficiently.”

Ricky Joshi, Co-founder & Chief Marketing Officer

AdWords, Google’s advertising program, has been key to their marketing strategy since the very beginning. “We’re a very data-driven company. We really like to monitor everything,” Ricky says. “Google provides the tools to make strategic decisions, as well as to track the success of those decisions very efficiently.” Insights gained from Google Analytics have been especially useful. “With Google Analytics we learn a lot about our customers and how they interact with our site,” says Krista Deshayes, Director of Marketing. For example, when they saw the ever-increasing amount of traffic coming from mobile, they created a mobile-optimized site and today they see that site visitors are both researching and converting on mobile. Ensuring that Saatva’s online presence is as accessible as possible is critical to their growth.

Saatva Mattress has 100+ employees.

From just a handful of employees at the start, Saatva Mattress now has over 100 employees between their two offices in the tri-state area and Austin, as well as hundreds of contractors across the country. They’ve relied on Google Apps for Work to keep everyone connected and to make collaboration easy, which is particularly important for a company that is growing fast—sales have increased as much as 300% annually. “We see us carrying that forward with new product lines, and continuing to grow at a nice clip,” Ricky says. “Google will definitely be part of our destiny wherever we go.” Meanwhile, he’s proud that Saatva continues to create “real manufacturing jobs in the United States. It’s great to be able to build and produce a product here at home.”

For more information on the Saatva Mattress case study, visit

Content provided by Google

Previous Article

What Small Businesses Should Know About Crowdfunding

Next Article
Thinking Inside the Box

Making a Case for Thinking Inside the Box

Related Posts
revolutionary business ideas
Read More

5 Revolutionary Business Ideas Changing the Startup Landscape

While the pandemic has shaken the world from every corner, it’s also motivated new businesses to think smarter.  From automating mundane processes to satisfying changing customer demands, startups count on agility and creativity to see them through. The fruits of that labor are finally clear as we witness revolutionary business ideas changing the startup world...
S Corporations
Read More

Pros and Cons of Setting Up Your Business Up as An S Corporation

Whether you’re just starting out or if you’re thinking about expanding, you need to consider which legal structure is best for your business. No one option is best for every type of business. In fact, the right choice depends on several factors, including your business goals, the number of owners, and taxation. There are many...
Read More

5 Areas of Your Business You Should Be Outsourcing

Whether you’re just starting a company or you’re growing faster than you thought possible, you need to consider outsourcing. Every business has an area of expertise. And the best businesses know to play to those strengths and outsource the rest. If you want to grow your business in a market more uncertain than ever before,...
the great resignation
Read More

How to Keep Flight-Risk Employees From Joining the Great Resignation

Throughout the last year, a myriad of U.S. employees quit their jobs, leaving many positions unfilled. And today, companies are still struggling to fill positions as we enter the new year. The reasons for the mismatch between labor offering and demand are multifold: People are increasingly handing in their notice because they want a better...