How should I end a letter to a prospective client?

JDawg
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Joined: Wed Apr 11, 2007 4:00 am

How should I end a letter to a prospective client?

Postby JDawg » Thu Apr 12, 2007 8:04 pm

I am writing a letter (email actually) to a client I really want to do business with. I don`t want to appear desperate and I have this bad habit of typing this out:

bert
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Joined: Thu Sep 28, 2006 4:00 am

RE: How should I end a letter to a prospective client?

Postby bert » Thu Apr 12, 2007 8:27 pm

All of them sound fine.  If you use the last one you might want to say "yesterday" instead of "last night".  I am not sure any of them make that much difference.  If you want to do business with the person you need to make sure your message contains something they want in it.  You should make sure your email also gives them a reason to take action or at least contact you again.  Be more mysterious than overly anxious.  The sample fact that you are doing a follow-up email will give them the message you are interested and you are on the ball.  That is very good.  Keep it short and simple.  This works for me.

keycon
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Joined: Fri Apr 07, 2006 4:00 am

RE: How should I end a letter to a prospective client?

Postby keycon » Fri Apr 13, 2007 1:34 am

The purpose of this email is to confirm what I told him last night: that I would enjoy the opportunity to work with him. And I will follow up a month or so from now with another email asking if there is an upcoming opportunity.
Dawg - There are some good suggestions above and I lean toward the positive suggestions - don`t like using the word "hope" either. I think you answer your own question in the quote section I included.
The PURPOSE of your message. Put this into words. This one email is not going to make or break this relationship. Relationship building is long-term.
I will make a suggestion that I think in this instance has merit. Don`t send an email. If you really want to stand out, send a USPS mailed letter. Your client WILL remember a printed letter from you more so than an email. Do the follow up you mentioned in a printed/mailed letter, too. Experience tells me this works. Try it.
In this day of high-speed, get-it-fast, right-now, 100s of emails inour boxes every day - a mailed letter can stand out from the crowd. Hopefully, you have some nice letterhead stationary and envelopes. Go Big or Go Home.
R@

Celi
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Joined: Sat Feb 03, 2007 5:00 am

RE: How should I end a letter to a prospective client?

Postby Celi » Fri Apr 13, 2007 2:23 pm

Hi everyone!  I am sending my new product to Macys for review.  Should I send my typical press kit with sample?  My press kit features the press release, product brochure with pictures, recent media attention, and thats about it.  Please advise.

JDawg
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Joined: Wed Apr 11, 2007 4:00 am

RE: How should I end a letter to a prospective client?

Postby JDawg » Fri Apr 13, 2007 8:18 pm

And cheers to you, too, Nikole!   Thanks for the input!

JDawg
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Joined: Wed Apr 11, 2007 4:00 am

RE: How should I end a letter to a prospective client?

Postby JDawg » Tue Apr 17, 2007 11:48 am

Thank you very much for your input, Vicki and Maria!!


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