analytics and performance Archives

How to Define (and Measure) the Metrics That are Crucial to Your Business

Metrics matter, but not all data is created equal. In the frantic hunt for indicators of growth, entrepreneurs may focus on the wrong metrics. Red herrings are an elephant in the room. This perplexing mix...

byOren Greenberg

July 11, 2022

5 Ways to Assess Whether Your Content Marketing Is Doing Its Job

It’s a simple fact: Even if you write consistent content for your startup's blog and website, you’re not guaranteed the results you want. Yet, not every entrepreneur takes the time to assess why they’re not...

byJustin McGill

February 12, 2022

How Quality Reporting Helps Smart Entrepreneurs Build Investor Trust and Long-Term Returns

Think of investor reporting as the foundation of trust between a company’s founders and its investors. That trust is earned over time and is strengthened by timely reporting of company results. Strategic entrepreneurs will see...

byJonathon Angell

October 12, 2021

Why Your Startup Must Incorporate Customer Needs to Drive Growth

Companies with above-average customer experience financially outperform their competitors in 73% of cases. But while being consumer-centric has its undeniable benefits, the journey is not necessarily an easy one. First, you need to discover what...

byJustin McMillan

December 23, 2020

4 Ways to Optimize Your Startup for Reliable, Data-Driven Growth

Optimizing the growth of your startup is crucial for both immediate profitability and long-term success. While tapping into the “secret formula” for lasting growth may seem like a challenge, today’s founders actually have more resources...

byLucas Miller

July 12, 2020

Vitamin B (for Business): The Difference Between Having a Job and Having a Business

The following excerpt is from “Vitamin B (For Business),” written by Petra Coach founder and CEO, Andy Bailey. For more information, visit petracoach.com/vitamin-b. The B vitamin is essential for the health of your brain, nervous...

byAndy Bailey

January 28, 2020

How to Make This Your Best Money Year Yet, According to 8 Self-Made Millionaires

One of the smartest ways to set your financial goals create a game plan to achieve them this is to learn from others who have (or have accomplished) similar goals. To help give you some ideas,...

byThe Oracles

January 23, 2020

3 Link Building Mistakes That Could Sink Your Startup’s Organic Ranking

As a startup, discoverability is part and parcel to your success. Whether you are trying to attract investor attention or find new customers, search traffic and online presence are a key component to this. That...

byElijah Masek-Kelly

August 30, 2019

6 Performance Metrics Your Startup Should Track for Success

Revenue is an exciting and vital performance metric to track when starting a new business, but it’s not the only one an entrepreneur should be concerned with. While there are myriad metrics that experts across...

byMatt Shealy

August 28, 2019

How This Startup Company Collected Over 20K Email Leads in One Month

There are so many ways to collect customer email addresses. Collecting emails by the boatload can be great, but only if they are targeted specifically to your demographic. So, the question is, how can you...

byJosh Band

August 26, 2019

Why Consumer Lifestyle Data is the Key to Successful Marketing

Traditional market research is dead. Whether it’s customer surveys, focus groups, or interviews, brands looking to truly understand their consumers need to leave these dated methods in the past. Unsurprisingly, the answer to obtaining consumer...

byBeybin Esen

August 16, 2019

6 Ways to Make Your Local Company Nationally Competitive

Starting a local business is like graduating college. It may feel like a big milestone (and it is!) but it’s also the bottom of a new ladder. At the top of that ladder are enterprise companies....

bySerenity Gibbons

August 13, 2019

4 Steps for Tracking Influencer Marketing with Profitable Precision

Influencer marketing has grown into a multi-billion dollar industry and continues to rise. According to Influencer Marketing Hub, it's expected to grow into a $6.5 billion industry in 2019. Yes, influencing is now a billion-dollar...

byJason Harris

July 31, 2019

A Beginner’s Guide to SEO: Common SEO Metrics

“What gets measured gets managed,” Peter Drucker said in his 1954 book, "The Practice of Management." When it comes to SEO, this adage definitely applies. Entrepreneurs track rankings, traffic, conversions and more to help them...

byBritney Muller

July 3, 2019

6 Ways to Master Your Startup’s Social Media Marketing

Maybe you’re using social media, but don’t feel like you’re maximizing your efforts. Maybe you’ve resisted jumping on the bandwagon thus far and realize you can no longer ignore what others are saying is a...

bySusan Guillory

June 2, 2019

10 Best Free Digital Marketing Tools for Entrepreneurs

The internet is full of free digital marketing tools for entrepreneurs, like you, trying to take their business to the next level, without a hit to their bottom line. With so many powerful and free...

byMatt Weber

May 23, 2019

Every Good Startup Goal Has These 6 Ingredients

You don’t need to hang a carrot from a stick in order to motivate your employees. You just need a good BHAG. This goal-setting concept was introduced in “Built to Last: Successful Habits of Visionary Companies,”...

byJosh Cohen

May 9, 2019

How to Make the Most Out of Your Existing Content

When you start your business, you’re brimming with ideas. You have so many thoughts not only about your company, but for content pieces demonstrating your expertise that you can’t fathom how you’ll be able to...

byDan Goldstein and Adam Rowan

December 14, 2018

Important Tasks for Entrepreneurs to Complete Before the End of the Year

As 2019 lurks around the corner, entrepreneurs everywhere are scrambling to address tasks that have been on the back burner for longer than we’d like to admit. From website updates and filing restructures to customer...

byJessica Thiefels

December 10, 2018

Sharpening Your Strategic Focus: How to Take Your Startup to the Next Level

According to a national survey of small business owners from Constant Contact, the majority of entrepreneurs and small business owners (63 percent) only plan strategically a year or less in advance. How many opportunities are...

byPamela Slim

August 13, 2018