How to Define (and Measure) the Metrics That are Crucial to Your Business
Metrics matter, but not all data is created equal. In the frantic hunt for indicators of growth, entrepreneurs…
Browsing Tag
analytics and performance
50 posts
5 Ways to Assess Whether Your Content Marketing Is Doing Its Job
It’s a simple fact: Even if you write consistent content for your startup’s blog and website, you’re not…
How Quality Reporting Helps Smart Entrepreneurs Build Investor Trust and Long-Term Returns
Think of investor reporting as the foundation of trust between a company’s founders and its investors. That trust…
Why Your Startup Must Incorporate Customer Needs to Drive Growth
Companies with above-average customer experience financially outperform their competitors in 73% of cases. But while being consumer-centric has…
4 Ways to Optimize Your Startup for Reliable, Data-Driven Growth
Optimizing the growth of your startup is crucial for both immediate profitability and long-term success. While tapping into…
Vitamin B (for Business): The Difference Between Having a Job and Having a Business
The following excerpt is from “Vitamin B (For Business),” written by Petra Coach founder and CEO, Andy Bailey.…
How to Make This Your Best Money Year Yet, According to 8 Self-Made Millionaires
One of the smartest ways to set your financial goals create a game plan to achieve them this is…
3 Link Building Mistakes That Could Sink Your Startup’s Organic Ranking
As a startup, discoverability is part and parcel to your success. Whether you are trying to attract investor…
6 Performance Metrics Your Startup Should Track for Success
Revenue is an exciting and vital performance metric to track when starting a new business, but it’s not…
How This Startup Company Collected Over 20K Email Leads in One Month
There are so many ways to collect customer email addresses. Collecting emails by the boatload can be great,…
Why Consumer Lifestyle Data is the Key to Successful Marketing
Traditional market research is dead. Whether it’s customer surveys, focus groups, or interviews, brands looking to truly understand…
6 Ways to Make Your Local Company Nationally Competitive
Starting a local business is like graduating college. It may feel like a big milestone (and it is!)…
4 Steps for Tracking Influencer Marketing with Profitable Precision
Influencer marketing has grown into a multi-billion dollar industry and continues to rise. According to Influencer Marketing Hub,…
A Beginner’s Guide to SEO: Common SEO Metrics
“What gets measured gets managed,” Peter Drucker said in his 1954 book, “The Practice of Management.” When it…
6 Ways to Master Your Startup’s Social Media Marketing
Maybe you’re using social media, but don’t feel like you’re maximizing your efforts. Maybe you’ve resisted jumping on…
10 Best Free Digital Marketing Tools for Entrepreneurs
The internet is full of free digital marketing tools for entrepreneurs, like you, trying to take their business…
Every Good Startup Goal Has These 6 Ingredients
You don’t need to hang a carrot from a stick in order to motivate your employees. You just…
How to Make the Most Out of Your Existing Content
When you start your business, you’re brimming with ideas. You have so many thoughts not only about your…
Important Tasks for Entrepreneurs to Complete Before the End of the Year
As 2019 lurks around the corner, entrepreneurs everywhere are scrambling to address tasks that have been on the…
Sharpening Your Strategic Focus: How to Take Your Startup to the Next Level
According to a national survey of small business owners from Constant Contact, the majority of entrepreneurs and small…