Browsing Tag

case study

120 posts
Werkheiser jewelers
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This Jewelry Store Boosts its Holiday Traffic with Google My Business

Werkheiser Jewelers began serving the Lehigh Valley with custom design, restoration and repair in 1992. Employees take pride in fine jewelry sales, creating custom jewelry—including wedding bands and engagement rings—and in restoring cherished family heirlooms. They have a laid-back, customer-oriented shop where you’ll be greeted with a smile—and maybe even by one of their dogs....
power of honesty
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The Undeniable Power of Honesty (and How it Can Make Your Pizza Taste Better)

Why don’t people do the “honest” thing? Mostly, it’s because they’re afraid. Afraid, somehow, that the truth will hurt. And it does... except that, in retrospect, honesty is always the best policy. We know that because we have another phrase that we repeat to ourselves throughout our lives, which is, “the truth always comes out.”...
the naming book
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The Naming Book: A Lesson in Branding from Evol Foods

The following is excerpted from "The Naming Book: 5 Steps to Creating Brand and Product Names that Sell" by Brad Flowers and is reprinted with permission of Entrepreneur Media, Inc. ©2020 by Entrepreneur Media, Inc. All rights reserved. It may go without saying, but, yes, the name of a business is pretty important. It is the...
Everything For Your Party
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How Google Transformed This Party Planner’s Business

As a single parent, Gladys Hurtado worked several jobs throughout her son’s childhood to ensure that they always had a secure income. One of those jobs was as a manager at a banquet hall. When her son graduated from college, she took a risk and turned her 14 years of event-coordination experience into Everything For...
halloweencostumes.com
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How HalloweenCostumes.com Boosts its Business with Google

The Fallenstein kids were the envy of their neighborhood, thanks to mother Jenice’s creative, homemade Halloween costumes. In 1992, sisters Lisa, Heather, and Julie started renting out their old costumes from their garage. Brother Tom joined in part-time while studying computer science in college. After graduation, he decided to scare up new business by selling...
girls who code
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Girls Who Code: Building Opportunities Out of Obstacles

The following is excerpted from "Legacy in the Making" by Mark Miller and Lucas Conley, p.19-26 (McGraw-Hill Education 2018). Reshma Saujani isn’t fazed by failure; she’s inspired by it. The founder of Girls Who Code, a nonprofit on a mission to equip girls with computing skills, and the author of "Women Who Don’t Wait in...
Harry Barker
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Harry Barker Shares its Secret to Double-Digit Annual Growth

New York fashion model and Broadway fire-eater Carol Perkins began hand sewing dog beds, robes and toys while recovering from a life-threatening brain tumor. “She was homebound and looking for a positive distraction,” marketing director, Sarah Lovingood, says. “She started caring for her neighbor’s dogs while they were away and noticed their old, tattered dog...
law firm
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How This Law Firm Bootstrapped its Way to Success

John Pascoe is the founder of the Pascoe Law Firm, a dual-practice law firm in the Houston area that specializes in car, truck, and motorcycle accidents. Instead of keeping up with the “Joneses” of other large local law firms, Pascoe focuses on providing excellent customer service rather than outspending competitors. Starting out Why did you...
wild thinking mclaren
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Who or What is Your Brand’s Nemesis? A McLaren Case Study

The following is adapted from "Wild Thinking" by Nick Liddell and Richard Buchanan ©2019 and reproduced with permission from Kogan Page Ltd. StartupNation reader exclusive! Save 20 percent on the book with code WILDCARD20 at www.koganpage.com Marty Neumeier is a big fan of picking fights. “Zag” is his recipe book for making brands radically different, and in...
Xenith
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How This Detroit Startup Built a Company to Keep Athletes Safer

“A relentless pursuit to protect athletes” is what drives Xenith, an industry leader in football helmet technology. Before Xenith, decades passed with only minimal innovation in helmet design, president Ryan Sullivan says. The company’s mission, he adds, is to “develop the most advanced protective equipment, from helmets to shoulder pads and other accessories.” They proudly...
Pie Junkie
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Pie Junkie Uses Google to Bring Customers in for a Slice

For Oklahoma moms Darcy Schein and Leslie Coale-Mossman, business began with one homemade pie at a time. "Leslie and I started out just spending time cooking for our kids," Darcy says. "We quickly figured out that we had a lot of friends who wanted help in the kitchen. So in 2010, we started a small...
goshare
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How This Entrepreneur Made Monday the Happiest Day for Employees

Shaun Savage is the founder and CEO of GoShare, a company that considers itself “your friend with a truck.” GoShare connects truck and van owners with businesses and people who need help with moving or delivering on demand. Currently, the company offers services in 12 markets across the country. GoShare is growing fast and looks...
emma
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How a European Startup Increased Revenue by 14,315 Percent

Let’s be honest, the mattress business may not seem like the most fascinating niche in the startup world; especially at a time when industries like technology and tourism are transforming so quickly. But statistics show an undeniably interesting story about a mattress company called Emma, recently confirmed as the fastest growing startup in Europe. How...
customers
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What Airbnb, Uber and Etsy Can Teach You About Acquiring Your First Thousand Customers

The following is excerpted from "Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption" Copyright © 2019 by Thales S. Teixeira. Published by Currency, an imprint of Penguin Random House LLC. Let’s consider how Airbnb acquired its first one thousand customers. In 2008, three friends—Brian Chesky, Joe Gebbia, and Nathan Blecharczyk—were living in San Francisco...
urbanstems
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UrbanStems Delivers Fresher Flowers and Better Customer Experience

Long-distance relationships can be tough, especially if the flowers you send your loved one arrive dried and dead. Massive overhead costs and a disjointed business model mean that huge, multi-national florists can't always guarantee consistent quality, undermining the impact of a loving gesture. After experiencing this firsthand, Ajay Kori and Jeff Sheely saw an opportunity...
growing
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4 Signs Your Business is Growing Too Fast and What to Do About It

A growing business is a great thing, and it is what we all strive for. Rapid growth can also be a pandora’s box of problems. Daniel Lubetzky, founder and CEO of KIND Snacks, knows the pains of entrepreneurial ups and downs. In a FastCompany interview, Lubetzky said: “Fast growth can hide a lot of weaknesses...
Gen Z
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The Gen Z Frequency: Content Strategies and Marketing Tips

The following is excerpted from "The Gen Z Frequency: How Brands Tune in and Build Credibility" by Gregg Witt. First published in the U.S. in 2018 by Kogan Page Limited. All rights reserved. Perhaps the most important content goals, when marketing to Gen Z, is to attract and keep their attention, and help them look...
Paws and Stripes
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Paws and Stripes: Giving Shelter Dogs a Purpose as Service Dogs for Vets

Lindsey Stanek’s husband, Jim, came home with injuries from his third tour in Iraq. Like so many combat veterans, he suffered from a traumatic brain injury (TBI) and post-traumatic stress disorder (PTSD). While in treatment, Jim was comforted by therapy dogs. But a trained service dog costs $10,000 to $60,000. The former soldier felt alone...