Browsing Tag

engagement

15 posts
content marketing
Read More

Here Are 5 Best Practices for Post-Pandemic Content Marketing

Consumers have changed and evolved, and it’s imperative that your content marketing efforts reflect their current needs. Deloitte’s 2021 Global Marketing Trends reports the trends that can help organizations connect, engage and grow in our post-pandemic era, which include: Purpose: Knowing why and who you’re serving. Agility: How agile is your strategy? Human experience: Your...
social audio
Read More

What is Social Audio and How Can it Boost Your Business?

We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social audio has become the equivalent of posting on your Instagram and LinkedIn feeds. Clubhouse couldn’t have come at a better time. The platform launched in April 2020 with the air of invite-only exclusivity as the world went...
tiktok
Read More

How Startups and Entrepreneurs Can Use TikTok to Grow Their Businesses

TikTok has risen to new heights in recent years with its short-form videos: the app is now available in over 150 markets across the globe, in 75 languages and has over 689 million active monthly users. Internet usage has spiked amid the pandemic, and TikTok remained the most downloaded app in Q1 of 2021. As people seek...
instagram
Read More

The 4 Key Pillars of Instagram Success

Recently, Instagram hit a milestone when it was revealed that the social media application had become over 800 million users strong. Now, imagine getting even a fraction of those users to take notice of your business. If you are new to the startup space, then you may not have realized just how vital Instagram has...
customers
Read More

Get Potential Customers to Engage With Your Startup Using What You Already Have

Finding potential customers to engage with is a major challenge, especially when your startup is still in its early days. Locating your target market, getting them interested and then turning them into customers rather than prospects is a difficult, but essential, task. Use what you already have (experience, connections and a great product or service)...
content
Read More

How to Take Your Content Creation From Mediocre to Viral

Most modern businesses engage in digital marketing of some kind, and much of that falls under the umbrella of content marketing. Whether it's blog posts, photos, social media updates, videos, webinars, or anything else, you probably use content marketing to maintain a relationship with your audience. So for most of us, publishing a piece of...
facebook
Read More

How the Recent Facebook Algorithm Changes Will Affect Your Startup

Entrepreneurs can’t ignore the influence of social media on finding business online. Having a presence on platforms like LinkedIn, Twitter and Facebook isn’t optional anymore—it’s a crucial part of establishing your startup's identity. In fact, over 50 million small businesses use Facebook pages to connect with customers online. Facebook has always been one of the...
Content management
Read More

How to Justify Your Sales Content Management Spend Before Year’s End

Startups need to be very strategic about their investments, and it can seem hard to justify a big marketing spend, like requesting a new or replacement Content Management System (CMS). However, while you’re budgeting for 2018, now is the best time of year to have the discussion. You may not feel like you have the proper...
mentors
Read More

How Female Millennials Can Become Mentors

Now more than ever, the world needs female mentors. Studies have shown that for women in STEM fields especially, the sooner they are mentored by other women during their academic career, the less likely they are to drop out of the program. When it comes to mentorship, experience is key and age is just a...
Website
Read More

5 Ways to Create a More Engaging Website Experience

On the surface, starting a company seems fairly easy, right? There are more than 18 million businesses in the U.S. alone, so how hard could it be? Well, starting a business isn’t rocket science, but creating a successful business can be much more challenging. Successfully entering today’s corporate sector is no simple feat—about 8 of 10 entrepreneurs’...
Content goes viral
Read More

What to Do When Your Content Goes Viral

How do you take opportunities and run with them? This is the most central question to businesses in every arena: striking while the iron is hot is the key to success. When a piece of content goes viral, even a bit viral, it’s because people are responding to and engaging with your content on a large...
Marketing Demand
Read More

How to Create Marketing Demand for Your Unknown Startup

You’ve developed an innovative product or service that you just know is a potential game changer in your industry. You’ve carefully tested it and worked out the bugs. Now you’re ready to introduce it to the world! There’s only one problem: nobody knows your startup (or your product) exists. Even if everyone knew your product...
Facebook
Read More

Facebook Marketing: 10 Creative Strategies

What is the most creative way you've used Facebook for your business? This was the question StartupNation asked of 10 successful entrepreneurs. The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual...
Read More

New Facebook Pages – First Impressions

If you are a business with a Facebook Page for your business, Facebook's news of changes to Facebook Pages might sound important to you, whether or not you know what it all means. I have been reviewing the changes this week and experimenting with them on my own Facebook Pages, and I have found that...