The Price is Right. Or Is It??
Pricing your products and services is both an art and a science. Get it right, and you can secure yourself a profitable future. Get it wrong, and you'll find yourself without orders and going out...
Browsing Tag
Online Marketing
87 posts
Secrets to Accelerating Your Business Success
As a business owner, I love being my company’s “evangelist.” I get huge kicks from educating and exciting people about becoming a customer. But frankly, there’s an even more important—though arguably less exhilarating—aspect to closing...
What to consider when creating an email marketing campaign?
According to recent research (more than 600 companies) from Clash-Media, e-mail marketing is now the most favored method of online lead generation in the United States. It’s also estimated that more than 80 percent of...
Get Inside Your Customer’s Head
What is one of the most effective ways to increase your sales? Get inside your customer's head. Simple as that. The more you understand about your customers, the more you can solve their challenges, frustrations...
Are You Ready for the Holidays?
If you are an online retailer or otherwise rely heavily on the holiday season for a good percentage of your sales, guess what? It's time to prepare your website for the holidays. Believe it or...
Improve Your Website’s Usability in 30 Minutes or Less
You can eat lunch in 30 minutes. You can watch a primetime TV show in 30 minutes. You can even organize your sock drawer in 30 minutes. Given that an easy-to-use website is one that...
Landing Page Tips – Part Three
This is the third and final post in a three-part series looking at ways that you can create Landing Pages for your website and marketing campaigns that get results. Follow these tips, and see your...
Landing Page Tips – Part Two
This is the second in a three-part series looking at ways that you can transform your campaign or website Landing Pages into highly effective sales funnels for your business. Follow these tips, and see your...
23 Google Tools for Your Website
Are you aware that Google offers a variety of tools to help you with your website performance and promotion? The pervasive search engine company has a library of information, support materials, blogs, videos and applications...
11 Reasons Your Business Needs a Blog
With social marketing vehicles such as Twitter, Facebook and YouTube all the rage, blogging has become somewhat of a forgotten stepchild. But this doesn’t make sense. Blogging can be one of the most effective marketing...
Facebook Vanity Usernames…for Facebook Beginners
Heather Nolte notified the StartupNation community last week about Facebook's new offering of vanity URLs (Facebook.com/YourNameHere) for individuals and businesses. Check out her post: Facebook Vanity Username...Get Yours June 13th 12:01am!. Although any individual and...
Facebook Vanity Username…Get Yours June 13th 12:01am!
Just wanted to send a quick reminder to everyone regarding the use of vanity usernames on Facebook. As of June 13th at 12:01am EDT you will be able to create a vanity username for your...
eCommerce: 45 Tips to Turbocharge Your Sales
If you are the owner of an eCommerce website, you are continuously looking for ways to improve the conversion rate on your site and to drive more sales. To that end, here are 45 tips...
15 Questions to Measure the Strength of Your Home Page
The home page is typically where most site visitors will enter your website. It can determine whether a prospective customer is intrigued and eager to learn more, or is instead confused, frustrated and turned-off. Let’s...
The Internet Marketing Checklist for Small Business
Running your own business? Looking for new ways to market your products or services online? Then read through The Internet Marketing Checklist for Small Business below, and see if you should be adding a few...
Is Your Industry Out of the Loop on Social Media?
Today's post covers 3 ways to find out if social media could make an impact on your company’s brand before spinning your wheels. You don't want to start leading customers down a path if you...
3 Do-It-Yourself Marketing Tools to Brand You–the hottest new thing
A friend of mine is thinking of starting her own insurance business, but she can't leave her full time job until she's tested the waters and determines if she has what it takes or if...
5 Steps to Marketing for Optimal Response
I typically focus on email marketing, since it is cost effective, it has a viral quality, and VerticalResponse happens to offer a great email solution for startups, but the following suggestions can apply to direct...
Tips for Developing Your Online Writing Style
Ever thought about writing like you dress in your online communications? I gave a talk the other day on making the most of social media and email marketing and we got into the conversation of...
7 Ways to Turbocharge Your Blog
Do you want your blog to work harder for your business? If you are looking to increase readership of your business blog, you need to create content that is compelling to your target audience. To...