8 Ways a Great Social Media Presence Can Drive Startup Growth
Social media connects everyone to everything, pulsating with opportunities and conversations. And for startups, that’s a goldmine. By…
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The Evolving Role of Social Media in a Marketing Play
When a new form of media emerges, it’s a sure bet marketers will find ways to use it…
WJR Business Beat with Jeff Sloan: Most Visited Websites on the Web (Episode 168)
On this morning’s WJR Business Beat, Jeff breaks down the most visited websites in the world. The top…
WJR Business Beat with Jeff Sloan: Jack Dorsey (Episode 30)
Earlier this week, tech entrepreneur and founder of both Twitter and Square, Jack Dorsey, announced he will donate $1…
In Order to Succeed in Entrepreneurship, Get Uncomfortable, Says Square Co-Founder
When glassblower and computer scientist Jim McKelvey teamed up with Twitter co-founder Jack Dorsey to launch Square, a…
6 Ways to Master Your Startup’s Social Media Marketing
Maybe you’re using social media, but don’t feel like you’re maximizing your efforts. Maybe you’ve resisted jumping on…
5 Time Management Tips to Help Get Your Business off the Ground
“How can I manage my time better?” is a question that crops up with alarming regularity. For entrepreneurs,…
Introverted Entrepreneurs Are Actually Better at Networking: Here’s Why
The following is excerpted from “Taking the Work Out of Networking: An Introvert’s Guide to Making Connections That…
To Innovate From Inside Your Industry, Get Inside the Heads of Your Customers
When you’re an expert in your field, it can be hard to challenge the assumptions that have helped…
The Best Kept Secret in Content Marketing: Steal What Works
Content marketing can be difficult for entrepreneurs for a number of reasons. The basics usually seem simple, but…
9 Ways You Can Automate Social Media Marketing
Today, there are more ways than ever to get your brand messaging out there. Facebook posts, tweets, Instagram…
IHOb Rebrand Shows Us How Startups Can Shine in the Shadow of Social Media Giants
You’ve got to start somewhere. For Amy Brown, it was Jan. 2, 2017. The Wendy’s social media manager…
How Startups Can Leverage Twitter to Find and Close More Leads
Over the past decade, we’ve seen the unstoppable rise of social media. It’s a multi-billion dollar industry with…
Beyond Facebook and LinkedIn: Social Media Strategies for Your Business
If you are self-employed or run a startup, not using social media to help boost sales is like…
Why Venture Capitalists and Angel Investors Look at Teams, Not Ideas
Many would-be entrepreneurs spend hours, weeks and maybe even years working on the “perfect” idea to attract venture…
4 Ways Your Business Name Impacts Your Bottom Line
Your business name is more than just a buzzy moniker. While a great business model is certainly a…
4 Lessons in Brand Management from the Twittersphere
Twitter for businesses is a notoriously difficult beast. With a climate that’s ripe for reactionary statements and recycled…
Improve Your Engagement with These Twitter Analytic Tips [Infographic]
Twitter allows for intimate engagement between a startup and its audience, and those small businesses active on Twitter have reaped…
3 Innovative Ways to Strengthen Your Email Marketing Pre-Launch
Successfully launching a product or service shouldn’t be too hard, right? After all, there’s really not much to…
Revolutionizing Content Promotion with the Twitter Leapfrog Method
Blogging isn’t as easy as it used to be. Five years ago, you could write a 500-word article…