How 12 Successful Business Titans Set Themselves Apart From the Competition
Personally and professionally, it’s harder than ever to stand out and make yourself heard. These industry leaders and…
Browsing Tag
uber
35 posts
Uber: A Great Concept, But …
On this segment of “The Pre W. Smith Show,” Jeff Sloan and his morning crew talk about the…
How COVID-19 Has Impacted the Gig Economy (and How Freelancers Can Pivot)
It’s hard to see any area of work and life that has been left untouched by COVID-19. This…
How the Gig Economy is Transforming Entrepreneurship
Think about the last time you trekked across town, ordered food or looked for a place to stay…
The 5 Types of Entrepreneurs You Need on Your Startup’s Team
When you’re just getting started in a new business, what types of people do you need to attract…
Surviving Capital Raising During Marketplace Disruption From COVID-19
COVID-19 has wreaked havoc on financial markets around the globe, which presents a formidable challenge for startups when…
Why Problem-First Thinking is the Solution Your Startup Needs
Many entrepreneurs focus first on building products and then finding a problem for their products to solve. That’s…
Who or What is Your Brand’s Nemesis? A McLaren Case Study
The following is adapted from “Wild Thinking” by Nick Liddell and Richard Buchanan ©2019 and reproduced with permission from…
Omnichannel Marketing: How to Blend Online and Offline Marketing Efforts
It’s easy to assume that, in our digital world, offline marketing no longer has a place. However, according…
How Partnerships Can Elevate Your Startup’s Brand
When your brand is in the startup phase, one of the biggest challenges is growing your audience, let…
Find Your Why and Identify Problems Worth Solving by Collecting and Connecting the Dots
The following is excerpted from “Employee to Entrepreneur: How to Earn Your Freedom and Do Work That Matters”…
4 Ways to Make Your Startup Appeal to Modern Buyers
It’s no secret that buyers have evolved with the digital age. With information at their fingertips and a…
4 Steps to a Culture of Business Innovation
“If you have always done it that way, it is probably wrong.” – Charles Kettering As profound shifts…
When Disruption Backfires: My Adventures Saving Startups From Death by Politics
The following is excerpted from “The Fixer: My Adventures Saving Startups from Death by Politics” by Bradley Tusk…
Dos and Don’ts for Successful Millennial Entrepreneurs
Building a business from the ground up is no easy task. As an entrepreneur, you have multiple hats…
How to Build a Compelling Narrative for Your Startup
The following is excerpted from “Regulatory Hacking: A Playbook for Startups” by Evan Burfield with J.D. Harrison with…
How to Rebrand Your Startup: An Uber Case Study
Rebranding is tricky. For one thing, there’s no guarantee it’s going to work, and your rebranding attempts can…
To Innovate From Inside Your Industry, Get Inside the Heads of Your Customers
When you’re an expert in your field, it can be hard to challenge the assumptions that have helped…
How the Gig Economy Makes Having a Side Hustle Easier Than Ever
As the demand for mobile continues to rise, so do consumers’ needs for quick and easy service. Enter:…
Building a Successful Business Using the New Subscription Economy
The following is excerpted from “Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do…