Browsing Tag

uber

36 posts
gig economy
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How COVID-19 Has Impacted the Gig Economy (and How Freelancers Can Pivot)

It’s hard to see any area of work and life that has been left untouched by COVID-19. This unprecedented pandemic has impacted industries and businesses of all sizes, and that includes the gig economy. In March, media like The New York Times predicted the erosion of the gig economy. However, many months later, the reality...
gig economy
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How the Gig Economy is Transforming Entrepreneurship

Think about the last time you trekked across town, ordered food or looked for a place to stay in a new city. The common thread linking all three experiences is that, chances are, you used an app that relies on workers in the gig economy. The gig economy isn’t just limited to the service and...
problem solving
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Why You Should Start a Business to Solve a Common Problem

Silicon Valley is known for its revolutionary ideas, grandiose statements and ability to challenge the status quo. By now, we’re all familiar with the classic persona of the Bay Area-located, hoodie-wearing techie, who tells their team to “move fast and break things” in order to “disrupt” entire industries. However, what those promising to change the...
capital
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Surviving Capital Raising During Marketplace Disruption From COVID-19

COVID-19 has wreaked havoc on financial markets around the globe, which presents a formidable challenge for startups when it comes to raising capital. While investors generally hedge risk during uncertain and unpredictable times, the current financial turmoil doesn’t automatically mean the game is over for fledgling companies. It does, however, mean that entrepreneurs are going...
problem-first thinking
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Why Problem-First Thinking is the Solution Your Startup Needs

Many entrepreneurs focus first on building products and then finding a problem for their products to solve. That’s a mistake, according to Matt Wallaert, author of “Start at the End: How to Build Products that Create Change.” Wallaert is a behavioral scientist turned serial entrepreneur. He co-founded Churnless, a product consultancy that uses behavioral technology...
money
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6 Leading Entrepreneurs on Their Biggest Money Regrets

Even the world’s wealthiest people make poor financial decisions. We asked six self-made millionaires to reveal what they learned from their biggest money regrets. Here’s what these leading entrepreneurs and The Oracles advisors had to say: I didn’t invest in Uber “I had the chance to invest in Uber in the early days and I passed it up — twice....
wild thinking mclaren
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Who or What is Your Brand’s Nemesis? A McLaren Case Study

The following is adapted from "Wild Thinking" by Nick Liddell and Richard Buchanan ©2019 and reproduced with permission from Kogan Page Ltd. StartupNation reader exclusive! Save 20 percent on the book with code WILDCARD20 at www.koganpage.com Marty Neumeier is a big fan of picking fights. “Zag” is his recipe book for making brands radically different, and in...
omnichannel
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Omnichannel Marketing: How to Blend Online and Offline Marketing Efforts

It’s easy to assume that, in our digital world, offline marketing no longer has a place. However, according to the Out of Home Advertising Association, offline marketing was a $23 billion industry in 2018, including newspaper, magazine and radio ad spend. While every startup has different marketing goals and unique target audiences, offline marketing, such...
partnerships
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How Partnerships Can Elevate Your Startup’s Brand

When your brand is in the startup phase, one of the biggest challenges is growing your audience, let alone doing so cost-effectively. Traditional paid channels like social media and marketing campaigns require significant purse strings, and the ROI is far from guaranteed. But through partnerships, two brands can come together to grow their audiences in...
competition
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How 12 Successful Business Titans Set Themselves Apart From the Competition

Personally and professionally, it's harder than ever to stand out and make yourself heard. These industry leaders and advisors in The Oracles reveal how they differentiate themselves from their biggest competition. 1. Solve a problem and know your business inside out "To separate yourself from the pack, you have to solve a problem for your customers. Then...
buyers
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4 Ways to Make Your Startup Appeal to Modern Buyers

It's no secret that buyers have evolved with the digital age. With information at their fingertips and a need for speed, modern consumers are demanding more from businesses than ever before. While many companies are falling behind, others are rising to the challenge and exceeding the new buyer expectations with consumer-oriented customer experiences. Companies such...
innovation
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4 Steps to a Culture of Business Innovation

"If you have always done it that way, it is probably wrong." - Charles Kettering As profound shifts take place in the modern workplace, entrepreneurs are finally recognizing that the traditional way isn't always the best way. Rather than employees who put their heads down and step in line, entrepreneurs now seek bold innovators to...
The Fixer Bradley Tusk
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When Disruption Backfires: My Adventures Saving Startups From Death by Politics

The following is excerpted from "The Fixer: My Adventures Saving Startups from Death by Politics" by Bradley Tusk with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Bradley Tusk, 2018. "It’s gonna be huge,” the tech evangelists on my team argued. “It’s never going to...
millennial
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Dos and Don’ts for Successful Millennial Entrepreneurs

Building a business from the ground up is no easy task. As an entrepreneur, you have multiple hats to wear in addition to being the ideas guy (or gal). You need to know how to think critically, lead others and use funds responsibly in order to succeed. It doesn't hurt to know how to work...
regulatory hacking narrative
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How to Build a Compelling Narrative for Your Startup

The following is excerpted from "Regulatory Hacking: A Playbook for Startups" by Evan Burfield with J.D. Harrison with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Evan Burfield, 2018. Narrative If you ask enough startup founders to tell you their stories, you’ll begin to pick...
uber
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How to Rebrand Your Startup: An Uber Case Study

Rebranding is tricky. For one thing, there’s no guarantee it’s going to work, and your rebranding attempts can have an unintended effect. Instead of creating a new image for your company, your rebrand can simply remind customers of your previous image (or faults). The basics of branding Before we talk about rebranding, let’s brush up...
gig economy
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How the Gig Economy Makes Having a Side Hustle Easier Than Ever

As the demand for mobile continues to rise, so do consumers’ needs for quick and easy service. Enter: the gig economy and the handy apps like TaskRabbit and Uber that go along with it. Why everyone is on board The following infographic by Concordia University-Saint Paul looks at the who, what and why this new...