Browsing Tag

mobile marketing

16 posts
mobile messaging
Read More

How to Harness the Power of Mobile Messaging for Your Business

We use mobile messaging apps daily, in both our professional and personal lives. Thus, it’s understandable that many startups are using them for work during these unprecedented times. But how can startups harness the power of messaging apps when it comes to business? Messaging apps can provide many benefits to your company’s communications strategy. Some...
Mobile marketing
Read More

Mobile Marketing: How Main Street Businesses are Leveraging the Trend

Main Street businesses are in a pitched battle with e-commerce mega sites. To compete with the allure of online shopping, local merchants are exploiting every opportunity available to drive in-store purchases. Here are several ways your fellow small businesses are using a rising tide of mobile marketing solutions to attract foot traffic, and how you...
loyalty
Read More

How to Start a Loyalty Program in 5 Easy Steps

One of the best ways to grow your startup business it to create a loyalty program. Rewards programs remain one of the most efficient methods for startups to reward existing customers and keep them coming back. This is especially important since gaining a new customer costs between 5 and 25 times more than keeping an...
dads
Read More

Don’t Forget Dads When Developing a Marketing Strategy

When examining the purchasing behaviors, habits and beliefs of different demographic groups, many startups fail to consider dads. This is a mistake, as today’s dads have many household responsibilities, including choosing products for children. Modern fathers don’t believe that advertising correctly portrays their role in the family. Unlike previous generations, today’s dads are much more...
marketing
Read More

Tips for Constructing Your Digital Marketing Plan in 2018

Building your business from the ground up is both an exciting and stressful process. New businesses are fortunate in having more options than ever to reach a wider audience. But they're simultaneously cursed with greater competition than ever, as more and more businesses hop on the digital marketing bandwagon. Consumers want authentic and trustworthy brands...
millennials
Read More

How to Optimize E-Commerce for Millennials

Millennials are highly interested in great deals, experiences and ethical business practices. When it comes to the latter, a majority of millennials are willing to pay more for products from brands that prioritize sustainability. Even so, they’re hard to pin down. According to MergeIn, price is the No. 1 concern for millennials, which presents a...
marketing
Read More

5 Marketing Efforts You Need to Implement to Remain Competitive

With a never-ending flow of new marketing ideas and innovations, it’s easy to jump on a trend too quickly without taking the right steps for proper execution. Marketing success in the new year is all about thinking differently to make your efforts smarter, faster, more nimble and relevant. With this in mind, consider taking a...
online marketing
Read More

7 Online Marketing Strategies to Grow Your Business Exponentially

Every business wants “hockey stick growth,” where you go from flat growth to exponential gains. These online marketing strategies will help you get there. Why online marketing? Offline or traditional marketing works great for a lot of people, but most startups don’t have the budget to put toward print ads, commercials or other unpredictable channels....
mobile marketing
Read More

How to Get Started with Real-Time Mobile Marketing

You may have heard that mobile is overtaking desktop as the go-to option consumers turn to when they surf the web, right? As a business owner or marketer, you also may be wondering how to utilize this mobile marketing trend to your advantage. Consider real-time mobile marketing, which, due to its rising popularity, could almost be...
Digital Marketing Trends
Read More

Digital Marketing Trends for 2016 [Infographic]

There are many digital marketing trends, but not all suit every small to medium business on the market. The key for small to medium business (SMB) owners is in understanding which trends to follow and implement in order to give their business a positive return on investment. Digital changes can be time consuming and of course expensive...
Mobile Marketing
Read More

Mobile Marketing Guide For Entrepreneurs

In the marketing world, all roads lead to mobile. Ericsson predicts there will be 6.1 billion mobile users by 2020, up from 2.6 billion users in 2015. It’s clear that any business that wants to have a successful marketing campaign must also be aware of mobile’s possibilities. Here are some tips on how to get...
Read More

What Do Women Think Of Your Mobile Ads?

Even the IAB, that relentlessly perky (unless the FCC/FTC is involved) cheerleader of any and all your ad formats and technologies, had to admit “it’s a challenge to find consistent mobile advertising success stories” from the women they asked recently. Partnering with Meredith’s MXM agency and its Real Women Talking Community, late last year they...
Read More

23 of the Best Smartphone Apps for Businesses and Fun

If you are like me, your smartphone has become your window to the world, both for your personal life and for your business.  I have had both and Android phone and an iPhone and I have to say I liked them both!  In fact I have to admit I liked my Android phone a little...
Read More

QR Codes in Marketing- Is it Right for Your Business?

There is a lot of buzz about how QR codes are the latest and greatest marketing thing for small business. According to a study by Mobio Identity Systems, the number of QR code scans increased by 4549% in the US in one year.  But for some small business owners, this might feel like just one more thing...
Read More

9 Unusual Low Cost Marketing Ideas with Extraordinary Results

Whether you're a startup or you've been in business a while, you don't have to spend a lot of money on marketing to get extraordinary results. Here are some usual marketing ideas that reaped extraordinary results from nine business owners across the US. Use their ideas to come up with your own unusual low cost...
Read More

Mobile Coupon Apps: 9 Best for Marketing Your Business

Approximately 30% of American mobile phone users have a smart phone and adoption rates are increasing.  According to comScore, a digital market intelligence company, it's estimated that by the end of 2011, that number will have increased to 50%.    This represents a huge opportunity to small business owners who have retail locations or who sell...