Browsing Tag


21 posts
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4 Ways to Etsy-fy Your Customer Experience

There are two types of online shopping experiences: the fast and free necessity purchase and the personalized boutique purchase. The shopper seeking the first option just wants to buy the product and receive it as quickly as possible. The shopper that is seeking the latter type of personalized online experience often ends up on a...
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Are You a Small Business Owner? Tell Us About It!

Hello, StartupNation readers! We always strive to deliver relevant content and offerings to you, and in order to do so, we want to make sure we get your input. Please take our brief survey, below. Your responses will help us determine how we can best cater StartupNation's content to meet your needs as entrepreneurs. The...
email marketing
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The Best Types of Content to Include in Your Email Marketing Campaign

There are many ways for startups to spend their limited marketing budgets. You want to reach your target audience, convert prospects into customers and keep your clients returning for more. If you want to make the most out of your marketing budget, you need to choose strategies that are proven to be effective, and email...
Cash flow
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6 Ways to (Quickly) Boost Your Startup’s Cash Flow

A positive cash flow is the lifeblood of any successful small business. When your supply of capital begins to dry up, you can’t afford any delays in finding a solution. Identifying ways to improve your cash flow quickly can help your small business avoid any snags that could disrupt operations. When time is of the...
Gift card
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StartupNation Gift Card Drawing: Enter Today!

Hello, StartupNation readers! We always strive to deliver relevant content and offers of great interest to you. As a StartupNation reader, we want to make sure we get your input. Please take our brief survey here. Your responses will help us determine how to better meet your interests and improve our content offerings. The survey should take no...
promotional plan
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Creating Your Annual Promotional Plan

The beginning of the year is a great time to think about your annual promotional plan. When will you offer themed sales? On traditional nationally celebrated holidays, shopper holidays like Black Friday, themed months or days like October's Breast Cancer Awareness Month or Groundhog Day? What e-mails will you send out and why? Monthly updates, new...
Retail, attract new cusomers
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How to Attract New Customers this Holiday Season

Attracting New Customers - It's easier than you think! Though distraction is plentiful this time of year, what with all of the potential for vacation, parties, and red coffee cups floating about, the holiday season can actually be a good time to tack on some new customers. It’s tempting for businesses to take it a...
retail stores
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How does product packaging influence consumer behavior?

Good or bad - product packaging can influence consumer behavior! Product packaging is considered as the ultimate opportunity for marketers to communicate the brand’s message visually, positioning the same as a better choice than any of its competitor. In the modern world, consumers are being presented with ever increasing number of alternatives. As such, the...
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Business Dream Leads to Wild Reality for Entrepreneur Jody Cole

Have you ever been to a conference and met someone who has done something really interesting with their life? Well, recently I sat down to lunch with complete strangers, and the lady sitting next to me decided to start her own business. But she didn’t start just any business. She started Wild Rainbow African Safaris...
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86 Common Sense Marketing Ideas for Startups

When starting a business, marketing is (or should be) the business owner's biggest priority. Yet many startups have no clue about marketing.  With that in mind,  I thought who better to learn what works in marketing than from those who have gone before? I reached out to established business owners across all industries to see...
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Stadium Marketing Idea that You Can Copy

Last night I attended my first baseball game of the season at AT&T Park in San Francisco. It’s tradition in most stadiums around the US to incorporate a little crowd participation on the big screens during a break in the game. Everyone has a little fun watching the KissCam, you know when couples are shown...
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Video as a promotional tool for your business

i just created a podcast with John McIntyre, founder/CEO of PixelFish. He's a great guy, first of all. And he totally understands small business. After the discussion with him, I'm more excited than ever about the idea of utilizing video as a promotional tool for a business. Listen to the Podcast (sponsored by FedExOffice) Did you know,...
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Perceived value continued

Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value they think it has to them and what they would be willing to pay for it. You can effectively frame your content in your email...
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Improving your product’s perceived value

In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has either niche or mass-market appeal, has a high perceived value and can be sold easily, your business has a higher...
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Promoting your business

Promotion is an essential part of the marketing process. Promotion decisions include those related to communicating your message, advertising, and public relations. When you promote your business well, it will create desire in your customers’ minds and your business will more quickly succeed. Think of promotion as the umbrella that encompasses all methods of getting...
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The Four Ps of Marketing: Product

Last week, I gave advice about how to use Sign-up forms for event planning and management. Your Sign-up forms can be used for your invitees to RSVP to your company’s event. Once your guests register, you can send them additional notifications about your event, such as reminders, directions, or menu choices. Today, I’m going to...
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Place: It’s all about the location

In the last post, I began the discussion about the Four Ps of Marketing: Product, Place, Price, and Promotion. Learning how to use each of these concepts effectively can greatly help the success your business. With the first of the Four Ps, Product, if your product fulfills a need or want, has either niche or...
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Entrepreneurs Capture the Flag for Smarts & Prizes

We've been running a daily contest the past two weeks at (there are still 2 days left!) and awarding daily prizes leading up to a Grand Prize drawing. The winner gets $1,000 to go toward starting and growing their small business. The really cool thing is that we have been getting overwhelmingly “I LOVE...