Browsing Tag
promotion
21 posts
4 Ways to Etsy-fy Your Customer Experience
There are two types of online shopping experiences: the fast and free necessity purchase and the personalized boutique purchase. The shopper seeking the first option just wants to buy the product and receive it as...
Are You a Small Business Owner? Tell Us About It!
Hello, StartupNation readers! We always strive to deliver relevant content and offerings to you, and in order to do so, we want to make sure we get your input. Please take our brief survey, below....
Birmingham New Tech Networking Event at the Platform Offsite
Join BNewTech - Birmingham New Tech at the Platform [email protected] on Thursday, March 21 from 6 p.m. to 9 p.m. for an evening of networking and company showcasing. Details Event Timeline 6:00 p.m. to 6:30 p.m....
The Best Types of Content to Include in Your Email Marketing Campaign
There are many ways for startups to spend their limited marketing budgets. You want to reach your target audience, convert prospects into customers and keep your clients returning for more. If you want to make...
6 Ways to (Quickly) Boost Your Startup’s Cash Flow
A positive cash flow is the lifeblood of any successful small business. When your supply of capital begins to dry up, you can’t afford any delays in finding a solution. Identifying ways to improve your...
StartupNation Gift Card Drawing: Enter Today!
Hello, StartupNation readers! We always strive to deliver relevant content and offers of great interest to you. As a StartupNation reader, we want to make sure we get your input. Please take our brief survey here. Your responses...
Creating Your Annual Promotional Plan
The beginning of the year is a great time to think about your annual promotional plan. When will you offer themed sales? On traditional nationally celebrated holidays, shopper holidays like Black Friday, themed months or days...
How to Attract New Customers this Holiday Season
Attracting New Customers - It's easier than you think! Though distraction is plentiful this time of year, what with all of the potential for vacation, parties, and red coffee cups floating about, the holiday season...
How does product packaging influence consumer behavior?
Good or bad - product packaging can influence consumer behavior! Product packaging is considered as the ultimate opportunity for marketers to communicate the brand’s message visually, positioning the same as a better choice than any...
Business Dream Leads to Wild Reality for Entrepreneur Jody Cole
Have you ever been to a conference and met someone who has done something really interesting with their life? Well, recently I sat down to lunch with complete strangers, and the lady sitting next to...
86 Common Sense Marketing Ideas for Startups
When starting a business, marketing is (or should be) the business owner's biggest priority. Yet many startups have no clue about marketing. With that in mind, I thought who better to learn what works in...
What Business Owners Can Learn About Marketing From Girl Scout Cookie Selling Superstars
It's Girl Scout cookie time and you don't have to go out of your way to find a group of girls in green uniforms with a table full of colorful cookie boxes and sweet smiling faces...
Stadium Marketing Idea that You Can Copy
Last night I attended my first baseball game of the season at AT&T Park in San Francisco. It’s tradition in most stadiums around the US to incorporate a little crowd participation on the big screens...
Video as a promotional tool for your business
i just created a podcast with John McIntyre, founder/CEO of PixelFish. He's a great guy, first of all. And he totally understands small business. After the discussion with him, I'm more excited than ever about the...
Perceived value continued
Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value they think it has to...
Improving your product’s perceived value
In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has...
Promoting your business
Promotion is an essential part of the marketing process. Promotion decisions include those related to communicating your message, advertising, and public relations. When you promote your business well, it will create desire in your customers’...
The Four Ps of Marketing: Product
Last week, I gave advice about how to use Sign-up forms for event planning and management. Your Sign-up forms can be used for your invitees to RSVP to your company’s event. Once your guests register,...
Place: It’s all about the location
In the last post, I began the discussion about the Four Ps of Marketing: Product, Place, Price, and Promotion. Learning how to use each of these concepts effectively can greatly help the success your business....
Entrepreneurs Capture the Flag for Smarts & Prizes
We've been running a daily contest the past two weeks at StartupNation.com (there are still 2 days left!) and awarding daily prizes leading up to a Grand Prize drawing. The winner gets $1,000 to go...