Creating Your Annual Promotional Plan
01 Jan 2015
The beginning of the year is a great time to think about your annual promotional plan. When will you offer themed sales? On traditional nationally celebrated holidays, shopper holidays like Black...Read More
How to Attract New Customers this Holiday Season
17 Nov 2014
As a business owner and entrepreneur you can't afford to take it easy during the holidays. In reality, now is a good time to crack down and focus on building that customer base. Implement these opportunities and watch your customer base grow this holiday season!
How does product packaging influence consumer behavior?
05 Nov 2014
With 60-70% of buying decisions made in the store product packaging is key when it comes to marketing your product.
Business Dream Leads to Wild Reality for Entrepreneur Jody Cole
30 May 2012
Have you ever been to a conference and met someone who has done something really interesting with their life? Well, recently I sat down to lunch with complete strangers, and...Read More
86 Common Sense Marketing Ideas for Startups
11 May 2012
When starting a business, marketing is (or should be) the business owner’s biggest priority. Yet many startups have no clue about marketing. With that in mind, I thought who better...Read More
What Business Owners Can Learn About Marketing From Girl Scout Cookie Selling Superstars
11 Feb 2012
It’s Girl Scout cookie time and you don’t have to go out of your way to find a group of girls in green uniforms with a table full of colorful cookie...Read More
Stadium Marketing Idea that You Can Copy
30 Apr 2009
Last night I attended my first baseball game of the season at AT&T Park in San Francisco. It’s tradition in most stadiums around the US to incorporate a little crowd...Read More
Video as a promotional tool for your business
13 Feb 2009
i just created a podcast with John McIntyre, founder/CEO of PixelFish. He’s a great guy, first of all. And he totally understands small business. After the discussion with him, I’m more...Read More
Perceived value continued
09 May 2008
Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value...Read More
Improving your product’s perceived value
06 May 2008
In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills...Read More
