Browsing Tag

promotion

21 posts
Gift card
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StartupNation Gift Card Drawing: Enter Today!

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promotional plan
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Creating Your Annual Promotional Plan

The beginning of the year is a great time to think about your annual promotional plan. When will you offer themed sales? On traditional nationally celebrated holidays, shopper holidays like Black Friday, themed months or days...
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86 Common Sense Marketing Ideas for Startups

When starting a business, marketing is (or should be) the business owner's biggest priority. Yet many startups have no clue about marketing.  With that in mind,  I thought who better to learn what works in...
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Video as a promotional tool for your business

i just created a podcast with John McIntyre, founder/CEO of PixelFish. He's a great guy, first of all. And he totally understands small business. After the discussion with him, I'm more excited than ever about the...
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Perceived value continued

Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value they think it has to...
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Improving your product’s perceived value

In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has...
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Promoting your business

Promotion is an essential part of the marketing process. Promotion decisions include those related to communicating your message, advertising, and public relations. When you promote your business well, it will create desire in your customers’...
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The Four Ps of Marketing: Product

Last week, I gave advice about how to use Sign-up forms for event planning and management. Your Sign-up forms can be used for your invitees to RSVP to your company’s event. Once your guests register,...
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Place: It’s all about the location

In the last post, I began the discussion about the Four Ps of Marketing: Product, Place, Price, and Promotion. Learning how to use each of these concepts effectively can greatly help the success your business....