user experience Archives

The Great Content Battle: Search Engine Optimization vs. Creativity

Entrepreneurs wear multiple hats, which means failing to take on critical responsibilities could land you in hot water. Are you in charge of marketing your startup? If so, are you part of the 55 percent...

byRachel Blakely-Gray

November 22, 2021

What Entrepreneurs Need to Know About E-Commerce UX Design

User experience (UX) design is important for every website, but it’s especially critical for e-commerce sites. Companies lose an estimated $4.6 trillion in sales annually as a result of frustrated shoppers who abandon the purchase...

byKeith Shields

October 22, 2019

4 Business Goals for First-Time Entrepreneurs

As a first-time entrepreneur, your journey will be filled with opportunities for evolution, personal growth and the first taste of what it means to be your own boss. In order to achieve all of the...

byJessica Thiefels

February 1, 2019

How to Make the Most Out of Your Existing Content

When you start your business, you’re brimming with ideas. You have so many thoughts not only about your company, but for content pieces demonstrating your expertise that you can’t fathom how you’ll be able to...

byDan Goldstein and Adam Rowan

December 14, 2018

7 Ways to Boost Your Content Strategy

If you've been producing content for a while, either on behalf of your business or brand, you might fear that your well of creative ideas is running dry. Yes, it's difficult to be inspired all...

byJustin E. Crawford

August 20, 2018

How to Choose the Right Cloud Communication Software

It’s no secret that communication is critical for business success. In fact, it’s for this very reason that more and more companies are turning to cloud communication tools as a way to better meet the needs...

byPeter Schroeder

July 19, 2018

4 Ways to Give Your E-Commerce Customers a Memorable Unboxing Experience

Because customers have come to expect fast, free shipping for nearly everything (thank you, Amazon Prime), e-commerce startups are under a lot of pressure to meet these expectations. And, while there are several things that...

byNicholas Daniel-Richards

June 12, 2018

What to Do When Your Startup’s Outreach Strategy Hits a Wall

You’ve sent out campaign after campaign with some success, but six months down the line, you feel you’ve exhausted every avenue you could with a client and your link building strategy is coming to a...

byElla Patenall

May 31, 2018

3 Tips to Make Sure Your Startup Gets the Financial Momentum It Deserves

Startups today are piling on more debt than ever before. While there are plenty of ways to fund your startup, poor money management will spell the death of your business. Developing a healthy financial formula...

byPratik Dholakiya

March 2, 2018

How to Optimize E-Commerce for Millennials

Millennials are highly interested in great deals, experiences and ethical business practices. When it comes to the latter, a majority of millennials are willing to pay more for products from brands that prioritize sustainability. Even...

byDaniel Matthews

January 17, 2018

How Startups Can Upgrade Their App Development

These days, it’s hard to imagine a successful business that doesn’t have some kind of mobile app integration. Whether it’s a lean startup, or a massive enterprise, companies are recognizing the importance of incorporating mobile...

byAnders Lassen

September 29, 2017

5 User Testing Mistakes That Even Experienced Startups Make

"We had a big idea and we freaking went for it," Kash Shaikh, Besomebody CEO, wistfully told the company's community earlier this year. The Boston-based business, Shaikh continued, would then shut its doors the very next day. It's...

byDarshan Mehta

September 21, 2017

The 10-Day Plan for Launching an E-Commerce Startup

Successfully growing an e-commerce business requires careful consideration and due diligence. There’s obviously a lot of work that goes into planning and formulating an e-commerce business, but the real hustle comes when you’re ready to...

byDerek Miller

May 26, 2017

Reputation Management: 3 Tips for Establishing Credibility as a Startup

As a startup, you’re probably still gaining momentum in your industry and may not have the visibility your larger competitors have. They’ve been around longer, so it makes sense that they have a larger social...

byLarry Alton

May 7, 2017

Top 2 Essential Strategies for Startup Revenue Growth

Perhaps the most fundamental question on every business owner's mind is, "How do I increase my revenue?" It's a question that can create anxiety, fuel determination or lead to even more questions. As plenty of...

byJustin E. Crawford

April 18, 2017

Mobile Optimisation: Stay Relevant and Boost Your Sales!

A Simple Guide to Mobile Optimisation You may have come across the term mobile optimisation a lot recently, but what is it and why is it important for you as a small business? It’s fairly...

byVictoria Ward

August 10, 2015

UX is Crucial

The UX (User Experience) - You never get a second chance As the Internet has grown and enhanced over the last two decades, competition for web traffic has expanded with it. In order to operate...

byMatt Wellschlager

December 30, 2014

User Experience: How it Reflects on Your Brand & What to Do

How the user experience reflects on your brand User Experience, or UX, is much more than how a user works his or her way through your product. In truth, it’s the entire feeling of the...

byNick Rojas

October 17, 2014