Airbnb Rooms: When Rebranding Works Backwards
Many businesses have humble origins. Bill Gates built Microsoft out of an Albuquerque garage, while Airbnb began with…
Browsing Tag
airbnb
23 posts
How COVID-19 Has Impacted the Gig Economy (and How Freelancers Can Pivot)
It’s hard to see any area of work and life that has been left untouched by COVID-19. This…
How the Gig Economy is Transforming Entrepreneurship
Think about the last time you trekked across town, ordered food or looked for a place to stay…
Tips for Turning Your Side Hustle Into a Thriving Full-Time Business
The story of my company, White Spider, began when I rented out the guest bedroom of my San…
The 5 Types of Entrepreneurs You Need on Your Startup’s Team
When you’re just getting started in a new business, what types of people do you need to attract…
Former Airbnb Chief Ethics Officer Says Integrity is a Superpower in Business
The following is adapted from Intentional Integrity: How Smart Companies Can Lead an Ethical Revolution by Rob Chesnut.…
Surviving Capital Raising During Marketplace Disruption From COVID-19
COVID-19 has wreaked havoc on financial markets around the globe, which presents a formidable challenge for startups when…
Why Empathy Makes Your Customers Love You More
The following is excerpted from The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success…
Use This Marketing Tactic to Boost Customer Engagement and Get More Sales
I’m sure you’ve seen this message (or something similar) on the bottom of a website when you’re shopping…
The Age of Resemblance: What Startups Can Learn When Successful Brands Start to Look the Same
Recently, at the AWS Loft in San Francisco, HubSpot’s co-founder and CEO, Brian Halligan, discussed how you build…
What 5 Global Businesses Get Right About Mission Statements
The most successful mission statements often have several key elements in common. Such statements are crafted to share,…
How Partnerships Can Elevate Your Startup’s Brand
When your brand is in the startup phase, one of the biggest challenges is growing your audience, let…
How This Entrepreneur Built a Side Hustle by Copying His Competitors
The following is excerpted from “How to Be a Capitalist Without Any Capital: The Four Rules You Must…
Find Your Why and Identify Problems Worth Solving by Collecting and Connecting the Dots
The following is excerpted from “Employee to Entrepreneur: How to Earn Your Freedom and Do Work That Matters”…
4 Ways to Make Your Startup Appeal to Modern Buyers
It’s no secret that buyers have evolved with the digital age. With information at their fingertips and a…
To Innovate From Inside Your Industry, Get Inside the Heads of Your Customers
When you’re an expert in your field, it can be hard to challenge the assumptions that have helped…
Think You’re Too Busy to Start a Side Hustle? Why You Might Be Wrong and 10 Ideas to Get Started
The term “side hustle” is a relatively new one, but the idea has been around for decades. Your…
Start a Successful Business: Debunking the Myth of Innovation
The following is excerpted from “Start a Successful Business: Expert Advice to Take Your Startup from Idea to…
The Startup Accelerator Guide: Choosing an In-Person or Virtual Program
The number of accelerator programs in the U.S. has grown tenfold over the last 10 years, meaning there are…
4 Reasons to Get Your Side Hustle On
“Side hustle” is the new buzzword of this generation, but what exactly does it mean? To get your…