branding Archives

Top Startup Leaders Offer Marketing and Branding Secrets

Diving into the world of startup marketing, we've gathered insights from CEOs and founders to unveil one effective strategy that has propelled their businesses forward. From the impact of inbound marketing to the power of...

byBrett Farmiloe

February 15, 2024

Everything You Need to Know About Starting a Podcast

If you’re looking to increase the size of your network, position yourself as an authority in your industry, or find new ways to effectively promote your products or services, then you should try starting a...

byShay Berman

September 29, 2021

Want to Successfully Build Your Company Brand from Scratch? Here Are 5 Tips

So, you’re starting a new business? Then you’re also creating a brand from scratch. Building a company brand gives you the chance to get creative and make something that resonates with people. Whether you’re not...

byRachel Blakely-Gray

September 13, 2021

2021 Marketing Trends to Grow Your Business

When it comes to marketing your small business, there are many different avenues you can take. To help simplify your efforts, we’ve put together a list of the top 2021 marketing trends to help grow...

byRapid Finance

September 10, 2021

Boost Your E-Commerce Presence Now to Prepare for a Possible Second Wave of COVID-19

Epidemiologists are predicting a fall resurgence of COVID-19, which could lead to another shutdown, reports Yahoo Finance. Businesses should prepare now for a possible second wave of the virus by investing in an e-commerce strategy,...

byJared Mitchell

July 15, 2020

6 Tips for Choosing the Perfect Name for Your Dream Business

Our name is usually the first thing we tell someone about ourselves, and the first thing we ask of others in return. We wear our names on jewelry, our license plates, and on name tags...

byCheryl C. Perez

June 17, 2020

How to Sprout a Successful Business: Daily Crunch Snacks and Annemarie Cronin Agency

On today's episode of StartupNation Radio, Jeff interviews boutique advertising, marketing and PR agency owner, Annemarie Cronin, and Diane and Laurel Orley, the co-founders of Daily Crunch Snacks. StartupNation · Daily Crunch Snacks and Annemarie...

byStartupNation

June 6, 2020

How to Add Value to Your Target Audience Through Emotional Branding

The following is excerpted from “Style & Substance: How to Create a Compelling Brand: A Guide to Women Who Want to Build Their Confidence, Their Brands and Their Bank Accounts” © Liz Dennery Sanders 2018 ...

byLiz Dennery Sanders

May 5, 2020

In Crisis, What Should Entrepreneurs Make Free(mium)?

Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid, in response to the coronavirus. The Atlantic, The Wall Street Journal and Bloomberg Business are a few...

byRobbie Kellman Baxter

April 7, 2020

WJR Business Beat with Jeff Sloan: Commando Lock (Episode 13)

On this morning's WJR Business Beat, Jeff shares the success story of local entrepreneur, Matt Damman, CEO of Commando Lock. A lifelong entrepreneur, Matt's story with Commando Lock is an interesting one. Instead of coming...

byStartupNation

March 18, 2020

The 4 Key Pillars of Instagram Success

Recently, Instagram hit a milestone when it was revealed that the social media application had become over 800 million users strong. Now, imagine getting even a fraction of those users to take notice of your...

byZach Benson

June 5, 2019

Build an Irresistible Brand by Connecting with Your Audience

A veteran of marketing, public relations, branding and creative direction, SheBrand founder, Liz Dennery Sanders, has helped some of the world’s most iconic brands tell their stories. Recognizing that not everyone can afford her services, Sanders recently...

bySusan Johnston Taylor

May 31, 2019

How to Choose a Business Name That Aligns With Your Brand Tone

Imagine walking into a fashion boutique called “Surfside Vintage” and finding yourself in a shop offering a variety of sleek, cutting-edge urban trend styles. You would probably do a double-take, maybe even walk back outside...

byGrant Polachek

January 22, 2019

Why You Need a Personal Brand and How to Build a Powerful One

byPorter Braswell

January 22, 2019

How to Strategize and Control Your Brand Narrative

Amazon founder Jeff Bezos expressed the notion very neatly: “Your brand is what people say about you when you're not in the room.” How, then, do you go about about strategizing and sharing your startup's...

bySahana Jayaraman

January 17, 2019

5 Visual Website Upgrades For Your Startup to Implement in 2019

Perhaps this is the year you finally start your business. On the other hand, maybe you’re an established startup that has had the same website for the past few years with little to no updates. If...

by Jayneberinger64

January 16, 2019

3 Tips for Successfully Creating a Strong Brand Essence

Creating a strong brand isn’t easy. It’s more than communicating what your product does. A strong brand identity makes an emotional connection, and creating one requires thought and a deep understanding of what your product...

byAndrew Witkin

January 11, 2019

How Do You Differentiate Your Startup’s Brand?

With so much competition out there, how are you going to position your startup's brand to stand out from the crowd? In this episode of Leveling Up with Eric Siu, Daniel DiPiazza, founder of Rich20Something,...

byEric Siu

November 23, 2018

How to Build a Brand with Purpose

A good brand helps with recognition, but a great brand resonates with purpose. Without a handle on purpose, it is difficult for potential customers to connect with a business. Building a brand with purpose is...

bySahana Jayaraman

October 29, 2018

Athlete Turned Entrepreneur: Shawne Merriman Sheds Light on Lights Out Brand

If you're a fan of NFL football like myself, then Shawne Merriman needs no introduction: a former three-time All-Pro and three-time Pro Bowl linebacker for the (then) San Diego Chargers. What you may not know,...

byRyan O'Bleness

September 11, 2018